Brain Dumps

You don't need Semrush, Ahrefs, and ContentKing combined. Here's the four-piece monitoring stack that catches the SEO bugs that matter — costs about €0 to run, alerts when something drifts, takes 15 minutes a week to review.

A canonical URL bug pointed half my pages at localhost:3000 in production for 11 days before I caught it. Then a 5-week recovery to get back to fully indexed. The timeline, the fixes, the GSC charts, and the lessons.

llms.txt is the AI-era robots.txt — a markdown file at your site root that tells LLMs what to read and what to skip. Here's what it actually does, how to write a real one, and the parts of the spec everyone gets wrong.

Every freelancer playbook says "build a services page with three packages and a Calendly link." I don't. Not because I'm lazy. Because the playbook doesn't fit how I actually work or how people actually find good collaborators.

Every "don't roll your own admin panel" article is right in general and wrong for me. Here's why I built Booplex's admin from scratch — what it cost, what it gave me, and the parts where commercial CMS would have actually saved time.

Everyone uses Search Console for queries and clicks. Almost nobody actually reads the Coverage report properly. It's the single best diagnostic in SEO and it's free. Here's what's in it, how to read it, and the bug patterns it catches.

Three rendering strategies. Different trade-offs. Different SEO implications. Here's the honest breakdown for Next.js sites in 2026 — what Googlebot sees, what Core Web Vitals look like, and which to pick for which page type.

Most indexing disasters aren't dramatic. They're slow leaks — five common technical SEO bugs that bleed indexed pages over weeks. Here's each one, why it's so easy to miss, and the 10-minute fix.

Google Search Console URL Inspection shows two canonicals. Most people only notice one. That gap is where indexing problems hide.

A casual update on what's actually filling my days when the Brain Dumps go quiet. AI automation, business workflows, tools I'm building, and the things I can't stop poking at.

My portfolio site had zero indexed pages for 5 weeks. Every canonical URL pointed to localhost:3000. Here's the 13-file grep audit, the 18-line fix, and how to check your own site.