Brain Dumps
Real lessons from building real projects. No fluff, no theory – just honest insights from the trenches of development, complete with spectacular failures and hard-won victories.
May 22, 2026
The GSC Coverage report is the most underrated free tool in SEO
Everyone uses Search Console for queries and clicks. Almost nobody actually reads the Coverage report properly. It's the single best diagnostic in SEO and it's free. Here's what's in it, how to read it, and the bug patterns it catches.
May 21, 2026
ISR, SSG, SSR — which one actually helps SEO in 2026?
Three rendering strategies. Different trade-offs. Different SEO implications. Here's the honest breakdown for Next.js sites in 2026 — what Googlebot sees, what Core Web Vitals look like, and which to pick for which page type.
May 20, 2026
The 5 technical SEO leaks that quietly kill indexing (and how to plug each one)
Most indexing disasters aren't dramatic. They're slow leaks — five common technical SEO bugs that bleed indexed pages over weeks. Here's each one, why it's so easy to miss, and the 10-minute fix.
Why GSC URL Inspection lies about your canonical URL (and how to actually check)
Google Search Console URL Inspection shows two canonicals. Most people only notice one. That gap is where indexing problems hide.
May 6, 2026
Never Done Learning, Forever Tinkering
A casual update on what's actually filling my days when the Brain Dumps go quiet. AI automation, business workflows, tools I'm building, and the things I can't stop poking at.
April 5, 2026
How I Fixed Canonical URLs Pointing to Localhost in Next.js
My portfolio site had zero indexed pages for 5 weeks. Every canonical URL pointed to localhost:3000. Here's the 13-file grep audit, the 18-line fix, and how to check your own site.
Got Questions or War Stories?
I love hearing about other people's spectacular failures and unexpected wins. Drop me a line if you've got a story to share or a question about any of these posts.
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