Projects That Actually Solve Problems (And Get Found)
I build things with AI as a creative partner and make sure people can actually find them. Turns out combining development and SEO isn't just useful—it's kind of a superpower.
Idea Bin
Ship messy, iterate fast.
Lab Note
AI is my favorite pair programmer.
Metric
+184% organic traffic (6mo)
Who's This Booplex Person Anyway?
I've spent 10+ years figuring out why good projects get buried and mediocre ones show up everywhere. That gap between “built something useful” and “people actually find it” is where I live — and it's where code, SEO, and now AI all crash into each other in interesting ways.
When you can build the thing AND understand why Google (and ChatGPT, and Perplexity) aren't showing it to anyone — that's a useful combination. I got here by being curious, breaking a lot of production servers, and reading forums in languages I barely speak at 2am.
Curiosity-Driven
Got a wild idea? Let's turn it into something real. I love taking those ‘what if we could...’ moments and building them into actual working prototypes.
Problem-First
I start with the headache, not the tech stack. What's actually bugging people? What would make their day better? Then we figure out how to build it.
Learning in Public
I document everything – the wins, the spectacular failures, and those 2am ‘why won't this work?!’ breakdowns. No Instagram-perfect coding journey here.
“Making complex stuff simple since... well, since I figured out how to do it myself.”
Things I've Built (That Actually Work)
Here's a collection of projects that solve real problems. No fluff, no “coming soon” – just functional stuff that people actually use.
RunnerKit: Self-Hosted GitHub Actions Installer
ProjectI kept hitting GitHub Actions limits and getting surprise bills, so I built a shell installer that sets up self-hosted runners in minutes instead of hours.
Stitch Kit: Design Skills for AI Agents
Project35 structured skills that teach Claude Code, Codex, and MCP agents to use Google Stitch instead of generating gray boxes.
What I Actually Know
(From 10+ Years of Breaking Things)
A decade of building stuff, watching it break, and figuring out why. No frameworks named after Greek philosophers — just what actually worked.
Full-Stack Problem Solver
From server setup to user acquisition, I've touched every part of the tech stack. 10+ years of breaking things in production taught me how all the pieces actually fit together.
Growth Through Reality
Over 10 years of SEO, social media, and marketing taught me what actually changes results. Spoiler: it's not the shiny tactics everyone talks about.
AI-Powered Everything
Why reinvent the wheel when you can teach machines to build better wheels? I've been experimenting with AI tools since before ChatGPT made it cool.
“Give me one app that solves a real problem over ten that just look pretty in your portfolio. Substance beats style every time – shocking, I know.”
Results That Speak
What I focus on when making a project findable — and why it works.
Organic Traffic
My approach is search-first from day one — structured data, intent-matched content, and technical SEO baked into the build, not bolted on after launch
User Engagement
When people land on a page that actually answers their question, they stick around. I build for intent, not just keywords
Conversion Quality
Search traffic converts better because those users were already looking for what you built. I make sure they find it