/about · AI Tamer · Digital Renaissance Person · 0.1x dev, 100x curious
Hi, I'm Gabi.
I take ideas — yours, mine, the strange ones nobody else wants to touch — and turn them into things that actually work. Apps, internal tools, AI workflows, niche CMSes for very specific audiences. The shape of the project changes; the bit that doesn't is the gap between built something useful and people actually use it.
Code, AI automation, and (yes, also) SEO all crash into each other inside that gap. I spend most of my time there, mostly with a coffee, occasionally with a beer.
Or skip to the part where we work together
Background · The longer story
Before AI changed everything
What I build varies — but the through-line is taking an idea from "wouldn't it be cool if…" to a working thing you can demo to someone. Mobile and web apps, content automation pipelines, niche CMSes for very specific audiences, AI agents that do real work, and the SEO layer that makes any of it findable.
The SEO half started 10+ years ago, back when the conversation was meta keywords and reciprocal links. I was doing "parasite SEO" before it had a name — half the strategies I tested back then now show up in conference talks with new branding. Lived through every algorithm update that mattered (and most that didn't). Black-hat, white-hat, and a few detours I'd rather not relive. The Technical SEO war stories pillar is where I write up the scars — including the canonical disaster that nuked my own indexing.
I was doing “parasite SEO” before it had a name. That's either impressive or a sign I spend too much time on Russian forums at 2am. Probably both.
What changed in the last two years
It isn't SEO — it's that AI now sits in the middle of every workflow. Content ops, automation pipelines, internal link audits, even citation discovery. ChatGPT, Claude, Perplexity, Google's AI Overviews — they're all citing some sites and ignoring others, and the rules for getting cited aren't the rules for ranking. The AI Automation pillar tracks what I'm actually using.
I'm a daily driver of Claude Code and Codex CLI, with Cursor and a rotating cast for the experiments. When I write about a technique, there's usually a working version of it I've already shipped — or one I'm about to. See what I'm on this month if you want the live snapshot.
Booplex is where this lives. It's a personal site, not an agency. War stories, free tools, projects I'm tinkering with, and the occasional rant. If something here is useful, that's the point. If something here is broken, tell me.
Stack · What I actually use
What I work with daily
Daily drivers
Claude Code and Codex CLI for the AI side. Next.js + TypeScript for anything web-shaped. Python and FastAPI for backends and scripts that need to run somewhere other than a browser. SwiftUI when the target is iOS. Dabbling with Go for the things that need to be fast and the things I'm just curious about. PostgreSQL, Prisma, Tailwind round it out.
↑ I'll switch any of these in a heartbeat if something better shows up. Most things don't turn out to be better.
SEO & GEO
GSC, Bing Webmaster, schema markup, llms.txt, custom audit scripts. Whatever gets the answer.
Currently testing
Cursor, Hermes, new agent frameworks, whatever just dropped. Most of it goes in the bin. Some of it stays.
Unfair advantage · Multilingual research
Five languages, three timezones of forums
Native reading
Mined via translator
Romanian heart, British experience, Spanish life. That covers the three I read natively. The Russian and Chinese forums are where it gets interesting — I've been mining those via translator since before that was a normal thing to do, and most of the tactics that show up in English-language SEO conferences two years later already had threads dedicated to them in Cyrillic or simplified Chinese.
The stuff that's working right now often lives in a Telegram channel or a regional forum nobody's indexing for English keywords. I translate, verify on my own sites, and write up what actually worked.
↑ "Steal" is a strong word. I prefer "translate, verify, and publish in English so someone else can build on it."
FAQ · The honest answers
Frequently asked
Who is Gabi Florea?
I'm a solo builder with 10+ years in SEO and product development. I take rough ideas and turn them into working things — apps, internal tools, AI workflows, niche CMSes — then make sure people actually find them. Booplex is my personal site, not an agency.
What does Gabi work on?
AI automation workflows, technical SEO, mobile and web app development, and the layer where they crash into each other. Daily drivers are Claude Code and Codex CLI. Stack defaults to Next.js, TypeScript, PostgreSQL, Prisma, Tailwind.
Is Booplex an agency?
No. There are no services pages, no pricing tiers, no "book a call" funnel. Booplex is a personal site: war stories, free tools, projects I'm tinkering with. If you want to work together, the /work-with-me page is the honest version.
Why does Gabi read SEO content in Romanian, English, and Spanish?
The English-language SEO scene recycles itself. The techniques that are working right now often appear first in regional forums, Telegram channels, and non-English communities. Reading three languages = an unfair time advantage on what's actually moving.
Get in touch
How to reach me
Easiest route: the contact form. Tell me what's going on, what you've tried, what's weird about it. Short messages are fine.
Want to see what I'm up to right this minute? My /now page. Curious about working together? Here's the honest version.