What I'm up to right now
Hand-edited monthly. Some months it's a lot, some months it's "same as last month, slightly different scars." This is the closest thing to a real-time picture of what's on my desk.
Latest · Out the door
Just shipped ↓
Why GSC URL Inspection lies about your canonical URL
War story about the second canonical row most people never read. Triggered by a LinkedIn comment that was almost right.
Never Done Learning, Forever Tinkering
Brain Dump #1. How I work, what I use, why I'm not an agency. Foundational positioning piece.
Content Blocks system (admin)
Reusable sections you can drop into any post via [block:slug] shortcodes. Built it because the same "tech stack" component kept showing up in posts.
In motion · Right this minute
On the bench right now ⚒
- Phase 1 of the actual SEO plan for booplex.com — the personal-voice pages, newsletter setup, technical baseline. (This page is part of it.)
- Schema Validator tool — second tool in the free-tools series after the canonical checker. Targets the "works on JSON-LD playground but Google still rejects it" gap.
- Brain Dump #3: Why I don't sell services pages (and what I do instead) — direct response to the agency playbook.
Stack · This month's drivers
What I'm using daily ★
Daily drivers
Claude Code (Opus + Sonnet) and Codex CLI. Both. Different jobs, different strengths. I switch between them constantly — Codex when the problem is small and well-defined, Claude when it's the kind of thing where the actual hard part is figuring out what the problem even is.
↑ Trying to do this without either of them now feels like trying to write a blog post in Notepad.
Testing this month
Hermes (replaced something I had been using). Various agent frameworks. New thing every week, half of it goes in the bin. The other half changes how I work for a month and then gets replaced.
Queue · Probably-someday
Back burner ···
Things I'm thinking about but haven't committed to:
- An LLM Citation Finder tool — paste a brand or URL, see which AI engines cite it.
- A few niche CMS ideas for very specific audiences.
- A long-form quarterly investigation post — Detailed.com / data-journalism style.
If anything on this list sounds like your problem too, drop me a line. Or just read more about how I work first.
↑ This page is hand-edited monthly. No cron job. No script. Just me, at a keyboard. Sometimes with a beer. Always with at least one dog snoring nearby.