Brain Dumps
Real lessons from building real projects. No fluff, no theory – just honest insights from the trenches of development, complete with spectacular failures and hard-won victories.

Latest
July 22, 2026
7 min read
Schema generation with Claude: every page type, working JSON-LD, zero hallucinations
Schema is the easiest SEO win nobody implements. Here's the Claude prompt + ready-to-copy JSON-LD blocks for every common page type — blog post, product, service, person, organization, FAQ. Hallucination-proofed.

July 21, 2026
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I Built a Council of AI Advisors Because the Old One Died Right When I Needed It
My coding agent runs a cheap model to save money. The trouble is the moments a cheap model quietly gets wrong. So I kept a smarter one on the bench — until the extension that was supposed to fetch it kept dying on long sessions. Here's what I built instead.

July 14, 2026
The complete guide to AI SEO automation in 2026 (the system I actually run)
Twelve weeks of replacing every part of my SEO workflow with AI. This is the full system — keyword research, brief generation, schema, internal linking, monitoring, citation tracking. The pieces, how they connect, and the parts that still need a human.

July 2, 2026
Meta Tags in Next.js: The App Router Metadata API End-to-End
In the App Router you don't hand-write meta tags — you export a metadata object or a generateMetadata function and Next.js handles the head. Here's how the whole system works, from static objects to dynamic OG images.

June 30, 2026
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Title Tags and Meta Descriptions: Lengths, Limits, and What Google Actually Shows
Title under ~60 chars, keyword-first. Meta description ~120–160 chars, written to earn the click. Google rewrites descriptions a lot — so write for the times it doesn't.

June 25, 2026
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Twitter/X Cards vs Open Graph: What's the Difference and Do You Need Both?
You don't need to duplicate everything. X/Twitter falls back to Open Graph when twitter: tags are missing — so implement OG as the foundation, then add two Twitter-specific tags and call it done.

June 23, 2026
How I automate keyword research with Claude and DataForSEO (the €0 Ahrefs alternative)
Ahrefs costs €400/month. Here's the workflow I actually use — Claude Code orchestrating DataForSEO's pay-per-call API, clustering the output, and spitting out a brief that doesn't read like a SaaS demo.

June 23, 2026
Duplicate Title Tags: Why They Happen and How to Fix Them
Duplicate title tags come in two flavours — two elements on one page fighting each other, or the same title copied across dozens of pages. Both hurt rankings. Here's how to find them and fix them for good.

June 22, 2026
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The Signs of AI Writing (and AI Code): A Field Guide to the Tells
The real signs of AI writing — delve, em-dash clusters, rule-of-three, copula avoidance — plus the AI-code tells nobody talks about, and how to score and fix text.

June 19, 2026
technical-seoai-searchllms-txtgeowill-llmstxt-file-help-your-seodoes-llmstxt-workdoes-google-use-llmstxtgoogle-llmstxt-updateis-llmstxt-worth-it-2026does-llmstxt-help-seo
Google says llms.txt is 'fine.' That's not the same as 'it works for AI SEO'
Google's June 2026 update calls llms.txt 'fine' to use — but says it won't help (or hurt) Search. Ahrefs found 97% of llms.txt files get zero bot requests. The real story.

June 18, 2026
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How Much of the Web Is AI-Generated? What the Data Actually Says
By mid-2025, ~35% of new websites were AI-generated. But the data on whether everything 'looks the same' is more surprising than the meme. Here's what's real and what isn't.

June 18, 2026
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og:image Size Guide: The 1200x630 Rule and the Safe Zone Nobody Mentions
1200x630 px, 1.91:1 ratio — that's the baseline. But the safe zone, the file-size ceiling, and the width/height attributes crawlers need are what most guides skip. Here's all of it.
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