/newsletter · The email · When something's worth saying
Get my next Brain Dump in your inbox
No schedule. No filler. Just war stories, tools, and the occasional rant when something breaks.
One brain dump at a time. No tracking pixels, no nurture sequences. Unsubscribe anytime with the one-click link at the bottom of every email.
What lands in the email · The mix
Four kinds of email
War stories from the blog
When a brain dump goes up on the blog and it's worth flagging, you get the email. With code — the actual code that worked, not pseudo-code. The kind of post I wish I'd found when I was stuck on the same problem six months ago.
↑ Usually the longest emails. Skim or save for the weekend, your call.
Tool drops
When I ship a new free utility — canonical checker, schema validator, the next thing. Use them or steal the patterns.
Project launches
When a new project goes live — niche CMS, AI workflow, the odd experiment that turned into something usable.
Findings that don't fit anywhere else
A weird thing I noticed in GSC. An AI-search trick that's working this week. Subscriber-only sometimes — not everything goes on the blog.
Reality check · The honest version
Cadence
A couple of times a month, give or take. Skipped weeks beat filler weeks.
Format
Same voice as the blog. No swipe files, no growth hacks, no “5 things you must know.”
Unsubscribe
One click in the email. No re-engagement campaign, no “are you sure?”