What this pillar covers
posts
Newest first
llms.txt: what it is, how to write one, and why most SEOs are still ignoring it
llms.txt is the AI-era robots.txt — a markdown file at your site root that tells LLMs what to read and what to skip. Here's what it actually does, how to write a real one, and the parts of the spec everyone gets wrong.
The GSC Coverage report is the most underrated free tool in SEO
Everyone uses Search Console for queries and clicks. Almost nobody actually reads the Coverage report properly. It's the single best diagnostic in SEO and it's free. Here's what's in it, how to read it, and the bug patterns it catches.
ISR, SSG, SSR — which one actually helps SEO in 2026?
Three rendering strategies. Different trade-offs. Different SEO implications. Here's the honest breakdown for Next.js sites in 2026 — what Googlebot sees, what Core Web Vitals look like, and which to pick for which page type.
The 5 technical SEO leaks that quietly kill indexing (and how to plug each one)
Most indexing disasters aren't dramatic. They're slow leaks — five common technical SEO bugs that bleed indexed pages over weeks. Here's each one, why it's so easy to miss, and the 10-minute fix.
Why GSC URL Inspection lies about your canonical URL (and how to actually check)
