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AI ops for marketers

Broader than SEO — how I'm running content operations with AI agents end-to-end. What's working, what's wasted, where the citations actually come from. ChatGPT, Claude, Perplexity, Google AI Overviews. The rules for getting cited aren't the rules for ranking.

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May 28, 2026
7 min

llms.txt: what it is, how to write one, and why most SEOs are still ignoring it

llms.txt is the AI-era robots.txt — a markdown file at your site root that tells LLMs what to read and what to skip. Here's what it actually does, how to write a real one, and the parts of the spec everyone gets wrong.

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