Pillar · Topic cluster
AI ops for marketers
Broader than SEO — how I'm running content operations with AI agents end-to-end. What's working, what's wasted, where the citations actually come from. ChatGPT, Claude, Perplexity, Google AI Overviews. The rules for getting cited aren't the rules for ranking.
What this pillar covers
ai-opscontent-opsai-citationgeoaeoai-searchchatgptperplexity
2
posts
Newest first
Jun 19, 2026
12 min
Google says llms.txt is 'fine.' That's not the same as 'it works for AI SEO'
Google's June 2026 update calls llms.txt 'fine' to use — but says it won't help (or hurt) Search. Ahrefs found 97% of llms.txt files get zero bot requests. The real story.
technical-seoai-searchllms-txtgeowill-llmstxt-file-help-your-seo
May 28, 2026
7 min
llms.txt: what it is, how to write one, and why most SEOs are still ignoring it
llms.txt is the AI-era robots.txt — a markdown file at your site root that tells LLMs what to read and what to skip. Here's what it actually does, how to write a real one, and the parts of the spec everyone gets wrong.
ai-opsllms-txtai-searchgeoai-citation